What is SEO?
Exactly what is Search Engine Optimization? Search Engine Optimization is more or less building a website or writing web pages in a way that will make your website show up higher when a user searches for your medical practice.
Why so Important?
It should be pretty obvious why coming up high on a search is important. If potential patients can’t find your practice on the Internet, then your website isn’t doing what it is supposed to do. The higher up your medical practice shows up on a search, the more likely potential patients will find you and become your patient.
How Can I Improve My Site’s SEO?
There is no one way to improve SEO. Rather there are lots of things that must be done, and it all takes some work. The best way to have good SEO is to have quality, relevant and fresh content on your site. If there is not enough text on your site, the search engine crawler has nothing to grab onto. This doesn’t mean building in extra unnecessary hidden pages or text. Keep your content to the point and appropriate.
Perhaps the most important thing for medical practices is local SEO. Have you ever searched for a business and you noticed that the ones closest to you are the ones that showed up on your search results? This is Google’s local SEO at work. In order for your practice to show up on this search, you must register your business through Google. The people who are most likely to become your patients, those in your neighborhood, will be able to find you.
hc3 Medical Marketing can train your practice to use good SEO when writing new content. Be very careful when someone promises to get your practice at the top of Google. There are too many factors that can sway these results, including what your competitors are doing. However, we can train you to write your content with best practices to improve your results. hc3 Medical Marketing uses the Yoast SEO plugin to help you learn how to master SEO.